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Google Adwords Reporting and Analysis Advanced Exam - 94%

Here are some of my recent projects:

New Websites:
Eden Rock Villas
Beachhouse Samui Hotel
Trinity Hospitality
TekCare Systems - Tracking Solutions
Samui Spy

Website Renovation: The Passage Samui Resort

Website Migration: i-Tracking Thailand

Coming soon:Hotel Kungfu

Resume / CV

Dominic James Scaife:

Online Marketing & Social Media Consultant

PERSONAL INFORMATION

Nationality: British

CAREER OBJECTIVE

Mr. Scaife is a ‘can do’ executive who gets things done. He is an expert on IT Solutions who is currently applying his knowledge to provide business services on online marketing, social media marketing and web analytics.

His career objective is to create or contribute in the creation and growth
of a dynamic, successful organization that genuinely adds value to
society.

He has proven experience in building strong customer relationships, streamlining processes and facilitating sales growth in both large and small companies around the world.

EXECUTIVE SUMMARY

    • Dominic has 10 years of experience in consulting within the European and South East Asian markets. His specialist areas are data analysis, business intelligence (BI) and reporting. His current focus is using these skills to provide online marketing and research services using Google Adwords and Social Media sites such as Facebook and Twitter.
    • Mr. Scaife has 4 years of experience within a marketing and sales environment focused on the European TV advertising industry; plus 4 years experience providing technical consulting for an enterprise software vendor within the South East Asian market.
    • He has 5 years of managerial experience including hiring within a small team.
    • Dominic has 4 years experience training sales personnel in IT and customer relationship management processes.
    • Mr. Scaife has 3 years experience of designing and giving pre-sales presentations and ‘proof of concept’ demonstration development for potential customers.
    • He has broad knowledge of various computer technologies, including software and web development, mobile technologies, relational databases, operating systems, and computer networking.
    • Dominic enjoys learning new skills and technologies, has excellent problem-solving skills, and can work both independently or as part of a team.
    • Currently based in Bangkok, Thailand Mr. Scaife is able to communicate in English (native), French (basic) and Thai (basic).

EDUCATION

1993-1996

The University of
Birmingham. (Kings College, Cambridge calibre student – 1992 pool)

Bachelor of Science (Hons.) Chemistry with Business Studies.
1986-1993

St. John Fishers Roman Catholic High School, Oxford Road. Dewsbury

4 A level’s (Physics, Math, Chemistry, Gen. Studies) (36pts)
Prize for best A level results.
9 GCSE’s Prize for best GCSE results.

EMPLOYMENT HISTORY

2007-2009

RTT Asia-Pacific Inc.

Mr. Scaife was one of the founder members of the 3D visualization business in Asia which grew from 0 to 4M EUR and 3 to 50 employees in 18 months.

Dominic managed the IT function at RTT Asia-Pacific and implemented a portfolio of IT solutions that supported the growth of RTT Asia-Pacific during his tenure. From Online Marketing and Web Content, to Customer Relationship Management, Knowledge Management Portals and Business Intelligence solutions he made sense of the world of IT so his colleagues had world class tools to enhance their productivity.

Roles assigned: IT Manager, Project Manager, Technical Pre-sales Consultant

2006, 2010

Website Design Studio Ltd.

The Website Design Studio is a UK online services company who focus on accessible, standards compliant website design in tandem with search engine optimization techniques. This enables small businesses to reach a large target audience by leveraging the power of Google, MSN, Yahoo and other search engines. Mr. Scaife not only manages the business but enjoys getting his ‘hands dirty’ in the technical aspects of delivering elegant web based solutions.

Roles assigned: Managing Director, Google Consultant, Internet Marketing Consultant
2005

CDC Software, South Asia and Korea, Hong Kong.

CDC Software is an enterprise software vendor based in Hong Kong with
an extensive suite of applications that include Pivotal CRM, Ross ERP
as well as Executive Suite BPM software.

Roles assigned: Solution Consultant
Achievement: Employee of the month April 2005
2004

Thinklab Technologies. Bangkok.

Thinklab Technologies is an Asian IT consultancy with offices in
Bangkok and Singapore.

Roles assigned: Business Consultant
2003

Experienced South East Asia and it’s rich cultural heritage.

Roles assigned: Adventurer
1998 – 2002

MTV Networks Europe, Corporate Ad. Sales, Strategic Planning, London.

MTV is the most widely distributed TV station in the world.

Roles assigned: Business Consultant, Revenue Database Administrator.
1997

Halifax Bank Plc.
ComputerCall (Internal IT Helpdesk), Leeds.

Halifax was the biggest building society in the UK until it went public in 1997; in 2001 it merged with Royal Bank of Scotland and is currently one of the top 5 banks in the UK.

Roles assigned: Support Analyst
1996

NJM – European, Economic
& Management Consultants, Leeds
.

Now called Iago consultants, they provide a wide range of consultancy services throughout Europe.

Roles assigned: Business Consultant
TECHNICAL SKILLS MATRIX
Skills
(last 5 years)
No.
of Years
Year
Last Used
Proficiency
4 3 2 1
Business
System Applications
Business
Intelligence Development Studio (SQL2005)
1 2006 *
Cognos 1 2000 *
Crystal Reports/Analysis 10 1 2005 *
Microsoft CRM 1 2005 *
Pivotal CRM 1 2005 *
Proclarity Analysis
Server 6
1 2005 *
Sugar CRM (Open
Source)
0.5 2006 *
Targit Analysis 1 2005 *
Operating Systems
Unix (Linux, Solaris) 3.5 Now *
Windows (all
versions, Pocket PC)
12 Now *
Programming Languages/Development
Tools
MDX Query 1 2005 *
PHP 1 Now *
SQL 6.5 Now *
VBA 7 2006 *
XML 1 2005 *
Databases
Microsoft Access 4 2002 *
Microsoft SQL Server
(2000, 2005)
1 2005 *
Internet Related
Adobe Illustrator CS2 .5 Now *
Adobe Photoshop CS2 4.5 Now *
Dreamweaver 8 3 Now *
Drupal – Content Management System .4 Now *
Flash 8 1 Now *
HTML, CSS 5 Now *
Joomla – Content Management System .5 Now *
Search Engine Optimization .5 Now *
Google Adwords Management .5 Now *
Linux Server Administration 2 Now *
Miscellaneous
Maya 8 3D Modelling 0.5 Now *
Multimedia Tools
(Premiere)
1 Now *
Office Applications
(MS Office, Visio)
10.5 Now *
Project Management
(MS Project)
3 2005 *
Virtual PC/VMware 1 Now *
Key to Skills Matrix: 4-extensive, 3-good, 2-average, 1-basic understanding

PROJECTS

Who?
Major Thai utility.
Where?
Bangkok, Thailand.
When?
July 2005.
Project:
Pivotal CRM, proposal for a customer management system.
Role:
Project manager and Technical Consultant.
Experiences:
Work with a small team from a major Thai software company to ensure the bid passes the requirements specification.
Tasks:
Import, cleanse and manipulate legacy data.
Customize application to fit business need.
Technologies
SQL Server 2000(Enterprise Edition), Crystal Reports, Windows Server 2003.

Who?
Global pharmaceutical.
Where?
Manila, Philippines.
When?
May 2005.
Project:
Pivotal CRM Contact Centre displacing an existing Siebel implementation.
Role:
Application Consultant.
Experiences:
Assist software partner and technical account manager in high profile, tight timeline implementation.
Tasks:
Import, cleanse and manipulate legacy data. Setup appropriate user security. GUI design, user training and process refinement based on consultation with customer supervisors/managers.
Technologies
SQL Server 2000 (Standard Edition), Pivotal CRM Contact Centre, Windows 2000 Server.

Who?
Major
multinational.
Where?
Bangkok, Thailand.
When?
April 2005.
Project:
Executive Suite, Business Performance
Management to streamline financial reporting and budgeting processes.
Role:
Technical Consultant.
Experiences:
Assist the project manager in technical aspects of the implementation.
Tasks:
Assist in design and implementation of data warehouse. SQL 2000 Reporting Services – Targit B.I. report development.
Technologies
SQL Server 2000 (Enterprise Edition), Executive Suite,
Windows 2000 Server.

Who?
Major
multinational.
Where?
Bangkok, Thailand.
When?
November 2003.
Project:
Networked PC Analysis Tool,
Cybercafé business
opportunity.
Role:
Sole Designer and Developer.
Experiences:
Build an entire solution to specification.
Tasks:
Database design, Perl
programming, pivot table
report development.
Technologies
MYSQL, Perl, Access, Excel, Windows XP.

Who?
MTV Networks.
Where?
All Euro Offices.
When?
2000-Nov 2002.
Project:
Individual Business Summaries
Pan-European business intelligence and sales
reporting.
Role:
Lead designer and programmer.
Experiences:
Work with sales organisation from account managers to senior management to address their needs and create solution.
Tasks:
Design, develop and implement business intelligence, quota management and sales forecasting system for ad-sales Europe.
Train the trainers.
Technologies
Sybase, Access, Excel, Visual basic for applications.

Who?
MTV, LSE.
Where?
London, UK.
When?
Jul–Sep 2001.
Project:
MTV/London School of Economics
collaboration on a sales
forecasting tool for advertising sales.
Role:
Mentor, Trainer, Consultant.
Experiences:
People management, coaching.
Tasks:
Mentor to London School of Economics Masters student. Managed and advised, technical help where necessary.
Technologies
Access, SQL, Excel.

Who?
MTV Networks.
Where?
London, UK.
When?
Apr-Jul 2000.
Project:
MTV Ad-sales Europe Data warehouse. Convert existing spreadsheet solution to a more scalable database based solution.
Role:
Database Architect/Programmer, Business Consultant.
Experiences:
Data model design, query design.
Tasks:
Import legacy data, data
manipulation, automate reports.
Technologies
Access, SQL, Excel.

Who?
MTV customers.
Where?
London, UK.
When?
Sep 2001.
Project:
MTV Post Campaign Analysis Tool for media agency customers.
Role:
Business Consultant, Developer.
Experiences:
Automated
creation of campaign report for customers.
Tasks:
Gather requirements. Design and develop solution.
Technologies
Excel, PowerPoint, Access, VBA.

Professional Training

Description Date Duration (days)
Google Advertising Fundamentals 04/2010 1
Data Availability Features in Microsoft® SQL
Server™ 2005. (2938)
05/2006 0.5
New Features of Microsoft® SQL
Server™ 2005 Analysis Services. (2942)
05/2006 0.5
Updating Your Data Integration Skills to Microsoft® SQL Server™ 2005 Integration Services. (2943) 05/2006 0.5
Updating Your Reporting Skills to Microsoft®
SQL Server™ 2005 Reporting Services.(2944)
05/2006 0.5
Updating your Database administration skills to
Microsoft SQL Server 2005
08/2005 5
Pivotal CRM – Marketfirst Essentials

Pivotal CRM – Marketfirst Power Users

07/2005 3
Pivotal CRM – Business Server Customization

Pivotal CRM – Customization Fundamentals

Pivotal CRM – Administration Fundamentals

Pivotal CRM – Technology Foundations

03/2005 10
Finance for non-finance managers 08/2001 2

Recent Reading

Description Date
Business Law – Ewan Macintyre 06/2006
Essential Quantative Methods for Business, Management and Finance – Les Oakshott 05/2006
Winning Results with Google Adwords – Andrew Goodman 05/2006

End of document

2 Comments

leave a comment
  1. Chris / Nov 29 2010

    Dominic ROCKS!

    Hire him.

  2. dominicscaife / Nov 29 2010

    Thanks Chris, you are too kind. I am but a humble student seeking the true path to Adwords awesomeness… attempting to stand on the shoulders of giants like Tenscores.com to help me find enlightenment ;)

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