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<channel>
	<title>Data into Decisions &#187; Learnings</title>
	<atom:link href="http://dominicscaife.com/category/learn/feed/" rel="self" type="application/rss+xml" />
	<link>http://dominicscaife.com</link>
	<description>Towards better Online Marketing by Dominic James Scaife</description>
	<lastBuildDate>Sat, 05 Jun 2010 06:22:42 +0000</lastBuildDate>
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			<item>
		<title>Mobile phone gone for a swim? Here is how to fix.</title>
		<link>http://dominicscaife.com/mobile-phone-gone-for-a-swim-here-is-how-to-fix/</link>
		<comments>http://dominicscaife.com/mobile-phone-gone-for-a-swim-here-is-how-to-fix/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 06:20:04 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[IT Hardware]]></category>
		<category><![CDATA[coffe on laptop]]></category>
		<category><![CDATA[mobile phone broken]]></category>
		<category><![CDATA[mobile phone fix]]></category>
		<category><![CDATA[mobile phone in pond]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=463</guid>
		<description><![CDATA[Thanks to our  guest contributer Mr. Dudley Reese for his continued investigations into the merits of  isopropyl alcohol.
Our intrepid engineer, Dudley  has been putting more of his electronic equipment through hell lately. You may remember his previous antics with coffee over his laptop.
The latest troubles involve a couple of mobile phones and his houses water [...]]]></description>
		<wfw:commentRss>http://dominicscaife.com/mobile-phone-gone-for-a-swim-here-is-how-to-fix/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Export your Google Adwords Campaign</title>
		<link>http://dominicscaife.com/export-adwords-campaign/</link>
		<comments>http://dominicscaife.com/export-adwords-campaign/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 19:00:29 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Learnings]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[optimization]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=445</guid>
		<description><![CDATA[I have 6 years experience of building and optimizing Google Adwords campaigns for different vertical industries.
I can usually increase your web traffic by 200% whilst reducing your spend by 50%.  See this case study below of how we helped a business from the Hospitality industry exceed these expectations:
The first step to working together is to [...]]]></description>
		<wfw:commentRss>http://dominicscaife.com/export-adwords-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook&#8217;s Plan for Internet Domination.</title>
		<link>http://dominicscaife.com/facebook-plan-internet-domination/</link>
		<comments>http://dominicscaife.com/facebook-plan-internet-domination/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 16:05:57 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Learnings]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=436</guid>
		<description><![CDATA[A small change in the way Facebook captures users preferences gives us a clue into their long term plan to unseat Google as the internet&#8217;s number one company.
Facebook recently changed the wording for signifying support of a page. You no longer &#8216;become a fan&#8217; instead you &#8216;like&#8217; content such as Facebook pages and more interestingly [...]]]></description>
		<wfw:commentRss>http://dominicscaife.com/facebook-plan-internet-domination/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Essential Thai Vocabulary &#8211; Volume 2</title>
		<link>http://dominicscaife.com/essential-thai-vocabulary-2/</link>
		<comments>http://dominicscaife.com/essential-thai-vocabulary-2/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 18:49:30 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Learnings]]></category>
		<category><![CDATA[Thai Language]]></category>
		<category><![CDATA[thai vocabulary]]></category>
		<category><![CDATA[thai word of the day]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=415</guid>
		<description><![CDATA[
Write



เขียน
khiianR Rhymes with rien (learn), prien (change)
verb, transitive, intransitive
to write; to draw



Read



อ่าน
aan L (Rhymes with barn)
verb, transitive, intransitive
to read; &#60;subject&#62; reads



Book



หนังสือ
nangR seuuR
noun, formal
book; document; letters; alphabet; printed document; written document



Thing



สิ่ง
singL Rhymes with ring, ding, ting, and wing
noun
[general term for] a thing; item



Use



ใช้
chaiH Rhymes with &#8220;lie to buy. Why? &#8211; To Use use
verb, transitive
to use, to employ [...]]]></description>
		<wfw:commentRss>http://dominicscaife.com/essential-thai-vocabulary-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Essential Thai Vocabulary &#8211; Volume 1</title>
		<link>http://dominicscaife.com/thai-essential-vocabulary/</link>
		<comments>http://dominicscaife.com/thai-essential-vocabulary/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 18:49:21 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Learnings]]></category>
		<category><![CDATA[Thai Language]]></category>
		<category><![CDATA[thai vocabulary]]></category>
		<category><![CDATA[thai word of the day]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=406</guid>
		<description><![CDATA[




ก่อน
gaawnL Rhymes with &#8220;warn&#8221;

before; earlier; time gone by; prior to; in advance of; ahead of time; previously; formerly; initially; beforehand; firstly



Remember it by thinking if something is before you &#8211; it is not &#8220;gaawn&#8221; already!




เพราะ
phrawaH
conjunction
because; because of; due to; owing to







แต่
dtaaeL
conjunction
but; even; however







ลำบาก
lamM baakL
adjective
difficult; hard; troublesome



Remember it by  - it&#8217;s difficult to ride on a [...]]]></description>
		<wfw:commentRss>http://dominicscaife.com/thai-essential-vocabulary/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thai word(s) of the day No. 6 &#8211; wan M yoot L ( Holiday )</title>
		<link>http://dominicscaife.com/thai-words-of-the-day-no-6-wan-m-yoot-l-holiday/</link>
		<comments>http://dominicscaife.com/thai-words-of-the-day-no-6-wan-m-yoot-l-holiday/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 17:08:04 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Learnings]]></category>
		<category><![CDATA[Thai Language]]></category>
		<category><![CDATA[thai word of the day]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=391</guid>
		<description><![CDATA[﻿Songkran holiday is here &#8211; so it&#8217;s time to learn a new Thai word.
Today when I visited my children&#8217;s school only to find no children there &#8211; I found I lacked this vocabulary so it&#8217;s time for another word of the day!
holiday; vacation; weekend - วันหยุด wan M yoot L
]]></description>
		<wfw:commentRss>http://dominicscaife.com/thai-words-of-the-day-no-6-wan-m-yoot-l-holiday/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Analytics Made Easy</title>
		<link>http://dominicscaife.com/social-media-analytics-made-easy/</link>
		<comments>http://dominicscaife.com/social-media-analytics-made-easy/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 10:29:14 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Learnings]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Analytics]]></category>
		<category><![CDATA[swix]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=397</guid>
		<description><![CDATA[Ahh, don&#8217;t you just love creating  Excel spreadsheets to report on your Social Media campaigns and track the metrics over time?
No? Well neither did I but it was a necessary evil until I wandered across a cool little site called SWIX today.
No more!
Just head on over &#8211; enter your credentials to your Twitter, Youtube, Flickr [...]]]></description>
		<wfw:commentRss>http://dominicscaife.com/social-media-analytics-made-easy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Display Ads &#8211; Invideo Ads</title>
		<link>http://dominicscaife.com/google-display-ads-invideo-ads/</link>
		<comments>http://dominicscaife.com/google-display-ads-invideo-ads/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 12:41:42 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Learnings]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google display ads]]></category>
		<category><![CDATA[google invideo ads]]></category>
		<category><![CDATA[invideo ads]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=378</guid>
		<description><![CDATA[I&#8217;ve been running a Adwords campaign for a client in the Travel industry and have had a lot of success with a campaign I created using the Google Display Ads feature. Essentially Google Display Ads allow a canny online marketer to create high quality visual stories to sell your product with minimal technical skills. They [...]]]></description>
		<wfw:commentRss>http://dominicscaife.com/google-display-ads-invideo-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Adwords introduces Interest Based Advertising</title>
		<link>http://dominicscaife.com/google-adwords-introduces-interest-based-advertising/</link>
		<comments>http://dominicscaife.com/google-adwords-introduces-interest-based-advertising/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 12:02:01 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Learnings]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[audience tab]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[interest based advertising]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=380</guid>
		<description><![CDATA[I wrote last week on the fact Facebook is adding increased ways to target adverts through their interests &#8211;  as one would expect the search advertising king Google is not far behind with products that provide similiar functions.
Ok, think of yourself as a hotelier for a minute;  you’re trying to excite users during the holiday [...]]]></description>
		<wfw:commentRss>http://dominicscaife.com/google-adwords-introduces-interest-based-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thai word(s) of the day No. 5 &#8211; ram M khaan M ( Annoyed )</title>
		<link>http://dominicscaife.com/thai-words-of-the-day-no-5-ram-m-khaan-m-annoyed/</link>
		<comments>http://dominicscaife.com/thai-words-of-the-day-no-5-ram-m-khaan-m-annoyed/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 06:02:26 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Learnings]]></category>
		<category><![CDATA[Thai Language]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=374</guid>
		<description><![CDATA[New word for today is a word that often gets used by expatriates in Thailand. From the frustration trying to communicate logical concepts to the locals to the Bangkok traffic &#8211; many things can just make one annoyed in this land of smiles.
Of course for every annoying thing about Thailand there are also upsides -that&#8217;s [...]]]></description>
		<wfw:commentRss>http://dominicscaife.com/thai-words-of-the-day-no-5-ram-m-khaan-m-annoyed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thai word(s) of the day No. 4 &#8211; Pom hen Khun, Ka hen jao ( &#8220;I see you&#8221; )</title>
		<link>http://dominicscaife.com/thai-word-of-the-day-no-4-ka-hen-jao/</link>
		<comments>http://dominicscaife.com/thai-word-of-the-day-no-4-ka-hen-jao/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 14:22:38 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Learnings]]></category>
		<category><![CDATA[Thai Language]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=368</guid>
		<description><![CDATA[I was surprised to see Avatar on Thai TV yesterday evening &#8211; first time I watched it in Thai language, so I was very interested in seeing how they translated &#8220;I see you&#8221;
I thought it would be simply Chan Hen Khun (female) or Pom hen khun (male) but in fact they used the very old [...]]]></description>
		<wfw:commentRss>http://dominicscaife.com/thai-word-of-the-day-no-4-ka-hen-jao/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thai word of the day No. 3 &#8211; haam F ( Banned )</title>
		<link>http://dominicscaife.com/thai-word-of-the-day-no-3-haam-f-banned/</link>
		<comments>http://dominicscaife.com/thai-word-of-the-day-no-3-haam-f-banned/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 07:05:38 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Learnings]]></category>
		<category><![CDATA[Thai Language]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=363</guid>
		<description><![CDATA[Today&#8217;s word of the day is Banned
Banned:  ห้าม haam (Falling)
Haam is also rather a dangerous word to use because it is colloqially used to mean penis.
]]></description>
		<wfw:commentRss>http://dominicscaife.com/thai-word-of-the-day-no-3-haam-f-banned/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thai word of the day No. 2 &#8211; lohng R thaang M ( Lost )</title>
		<link>http://dominicscaife.com/thai-word-of-the-day-no-2-lohng-r-thaang-m-lost/</link>
		<comments>http://dominicscaife.com/thai-word-of-the-day-no-2-lohng-r-thaang-m-lost/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 18:50:34 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Learnings]]></category>
		<category><![CDATA[Thai Language]]></category>
		<category><![CDATA[lost in thai]]></category>
		<category><![CDATA[lost thai]]></category>
		<category><![CDATA[not virgin in thai]]></category>
		<category><![CDATA[thai word of the day]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=356</guid>
		<description><![CDATA[Today&#8217;s Thai word of the day is Lost.
หลงทาง &#8211; Lost; to become lost; to stray; to lose one&#8217;s way
I heard this on my learning Thai mp3. I remembered it because it sounds a bit like &#8216;long time&#8217; so I think of your journey taking a &#8216;long time&#8217; when you get lost!
Thai is Easy!
p.s. Special bonus [...]]]></description>
		<wfw:commentRss>http://dominicscaife.com/thai-word-of-the-day-no-2-lohng-r-thaang-m-lost/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Thai Word of the day: Surprise</title>
		<link>http://dominicscaife.com/thai-word-of-the-day-surprise/</link>
		<comments>http://dominicscaife.com/thai-word-of-the-day-surprise/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 05:58:46 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Thai Language]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=330</guid>
		<description><![CDATA[Surprise
แปลก ใจ
bplaaek (low tone)  jai (mid tone)
Interestingly แปลก on it&#8217;s own mean&#8217;s &#8216;odd or unusual&#8217; so the direct translation would be
heart unusual or heart odd
]]></description>
		<wfw:commentRss>http://dominicscaife.com/thai-word-of-the-day-surprise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Advertising Grows Up</title>
		<link>http://dominicscaife.com/facebook-advertising-grows-up/</link>
		<comments>http://dominicscaife.com/facebook-advertising-grows-up/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 04:18:14 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[facebooks ads]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=325</guid>
		<description><![CDATA[The Facebook Phenomenon
Facebook is a phenomenon. When I need to explain Facebook to none-believers I usually say it&#8217;s the &#8216;New TV&#8217; &#8211; it&#8217;s not a perfect analogy &#8211; but already, in countries like the UK the reach (marketeer speak for how many people view a channel) is already greater than most TV channels. In essence [...]]]></description>
		<wfw:commentRss>http://dominicscaife.com/facebook-advertising-grows-up/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Illustrator Learnings</title>
		<link>http://dominicscaife.com/illustrator-learnings/</link>
		<comments>http://dominicscaife.com/illustrator-learnings/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 15:18:14 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Learnings]]></category>
		<category><![CDATA[illustrator]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=321</guid>
		<description><![CDATA[
Learning Illustrator CS4
But why you may ask? Why do I need to learn Illustrator?
Vector artwork is the short answer &#8211; paths do offer the ability to create some beautiful simple artwork that can be scaled up to huge sizes for printing big advertising banners and hoardings.
Photoshop does offer similiar functions for creating paths but Illustrator [...]]]></description>
		<wfw:commentRss>http://dominicscaife.com/illustrator-learnings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coffee on Laptop nightmare?</title>
		<link>http://dominicscaife.com/coffee-laptop-fix/</link>
		<comments>http://dominicscaife.com/coffee-laptop-fix/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 16:11:51 +0000</pubDate>
		<dc:creator>Dudley Reese</dc:creator>
				<category><![CDATA[IT Hardware]]></category>
		<category><![CDATA[Learnings]]></category>
		<category><![CDATA[coffee laptop]]></category>
		<category><![CDATA[coffee on laptop repair]]></category>
		<category><![CDATA[geek]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[notebook]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=314</guid>
		<description><![CDATA[For some people, spilt coffee on their laptop spells disaster. For others, it&#8217;s the beginning of a new challenge, a journey of geek research, experimentation and eventually &#8211; fulfillment.
My friend recently spilled coffee on his laptop. Afterwards his PC went on strike. Refusing to boot for longer than 5 minutes at a time. This article [...]]]></description>
		<wfw:commentRss>http://dominicscaife.com/coffee-laptop-fix/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Musical Blogging</title>
		<link>http://dominicscaife.com/musical-blogging/</link>
		<comments>http://dominicscaife.com/musical-blogging/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 11:02:19 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Learnings]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=249</guid>
		<description><![CDATA[Adding sound to a webpage is one of those things your never really sure is the right thing to do.
Most people appreciate that it can cause issues if browsing at work and it can just plain annoy if people are already listening to their own music.
But the other side of the coin is that aural [...]]]></description>
		<wfw:commentRss>http://dominicscaife.com/musical-blogging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://dominicscaife.com/wp-content/uploads/2009/12/7-Original-Star-Trek.mp3" length="986928" type="audio/mpeg" />
		</item>
		<item>
		<title>Lightroom 2 &#8211; Testing and Training</title>
		<link>http://dominicscaife.com/lightroom-2-testing-and-training/</link>
		<comments>http://dominicscaife.com/lightroom-2-testing-and-training/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 12:59:39 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Learnings]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/?p=228</guid>
		<description><![CDATA[Picasa Vs Lightroom
After recently acquiring a new super duper DSLR camera to help create more professional images,  I decided to review the way I manage my digital photographs.
Up till now I have used Picasa from Google which is a GREAT piece of software. It makes it easy to manage and fine tune my photographs. I&#8217;ve [...]]]></description>
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		<title>Wordpress Adventures</title>
		<link>http://dominicscaife.com/wordpress-adventures/</link>
		<comments>http://dominicscaife.com/wordpress-adventures/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 16:27:43 +0000</pubDate>
		<dc:creator>dominicscaife</dc:creator>
				<category><![CDATA[Learnings]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[child theme]]></category>
		<category><![CDATA[cms]]></category>
		<category><![CDATA[theme]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://dominicscaife.com/cms/?p=137</guid>
		<description><![CDATA[Before time began&#8230;
Back in the day when Wordpress was a baby,  Joomla had just forked from Mambo and Drupal was a geek&#8217;s wet dream (but a normal person&#8217;s worst nightmare).   I chose Joomla for my blog.
2.5 years later my online research shows me that Wordpress is getting a lot of credit for it&#8217;s simplicity and [...]]]></description>
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